Branding project

The next project we were assigned revolved around the concept of “branding” and our role within this as graphic designers. I chose to base my branding pieces around the volleyball sport, for which I created a logo, a Facebook banner complete with the page and its description, and several pieces of merchandise.

I underwent several series of trials for the design and composition of the logo. I created and was content with the name of the company (FLY), but was initially unsure as to how to represent this through imagery.

After sketching the designs pictured above, I finally decided to use imagery of the ball itself with wings; this seemed like a small and concise enough visual item to include in a short logo, and was memorable in its imagery. In order to create the finished logo, I drew it by hand, before scanning and editing it on Photoshop to give it its finished, more professional look.

I decided on the use of an angular, yet stylised typography design of exclusively upper case letters for the central visual theme. The stylised aspect, paired with the stripes of bold colours, is intended to draw in a slightly younger demographic, as FLY Volleyball is intended to be a youth club. This is amplified by the winged volleyball design. I continued to use a limited and yet contrasting colour scheme of blues and yellows with the banner and merchandise items in order to maintain consistency and a sense of professionalism within the design.