This is the piece that I created for the Climate Change project we were assigned during this week. The intended type of media was a poster, and I decided to take on a more shocking and dramatic approach to the task.
Many of the “eco activism” posters and pieces of media we see in modern advertising include very simple, bright, encouraging and calming imagery, in order to convince individuals to make a personal change and inform them of the benefits of altering habits. However, I believe that climate change is a much more pressing and immediate issue than many are willing to account for, particularly in advertisements. As a result of this, I opted for a dark, serious visual theme which points out the danger we pose to the Earth, its climate and its health.
The text present on the top of the poster was created using pen and pencil, and was scanned and digitally edited in order to match and enhance its overall aesthetic. I chose a colour scheme based on reds and blacks for the sake of both consistency and seriousness of tone.
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