After completing some sketches for the main character's design, I decided to focus on typography and logo creation the following week. I realised that the logo is central to a game's recognisability and that it should encompass various established design principles within the game. Here I focused on sketches and creating a rough finished product.
These pages depict trials of logo designs I created. The initial page depicts rough sketches I completed quickly in order to get a feel for a number of ideas I could expand upon. It turned out that the first idea I attempted was one of the most coherent as a design and I developed it in the following pages.
I felt that the facial expression (defined by the specifically shaped eyes and eyebrows) and the ear-style helmet were a defining graphical feature of the character and that it should be emphasized within the logo. Having one set of recognisable characteristics or design principles makes a franchise memorable and unique, and my main character is going to be the poster character for the series, so I based it around that. I decided to make the text slanted as opposed to the upright text of my initial sketch on the first page; the italicised capital letters depict movement and energy as opposed to a static upright stance.
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